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BLACKPINK’s Lisa introduces alter ego, Vixi

BLACKPINK's Lisa introduces alter ego, Vixi

BLACKPINK’s Lisa has introduced her alter ego, Vixi, captivating fans worldwide.

On February 12, 2025, Lisa’s agency, LLOUD, officially introduced Vixi in a Twitter announcement.

“VIXI has entered the chat,” the post reads.

Enthralled by Vixi’s portrayal, fans have flooded the K-pop idol with praise and admiration.

With many artists creating and exploring different alter egos in search of new and unique creative directions, a study has shown how an alter ego can serve as a ‘Batman effect,’ empowering individuals as they embody their created persona. These personas allow artists and individuals to tap into a more dramatic and intense version of themselves.

Just like Lisa, who created Vixi as a fearless, tear-drinking baddie, she pushes her artistic boundaries while exploring her solo career beyond BLACKPINK, the biggest K-pop girl group.

Vixi is a Scorpio with a red aura, fearless and drawn to bold black and red aesthetics. She exudes power, attitude, and undeniable baddie energy. Lisa’s alter ego embraces a darker, rebellious side, embodying mystery and strength. With Vixi, she is set to shake things up and dominate the world.

 

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