‘Marketing Gone Wrong’: Viral ‘Gil Tulog’ stunt proves that just because you can, doesn’t mean you should
On July 25, the Gil Puyat sign was changed to “Gil Tulog,” making waves on Filipino social media. Despite the sign’s comical aspect, it did not sit well with many people, who felt that road signs should be treated with respect. It then turned out that it was a marketing stunt by Wellspring, a brand […]








